r/boxoffice
And new movies this week on streaming
One of my favorite favorite places on the internet is the reddit forum r/boxoffice. It consists of nearly 400,000 strangers that congregate to discuss the business of movies. Who knew ticket sales could garner such conversation, speculation and intense debate.
The great thing about analyzing the theatrical movie business vs movies for streaming is the objectivity. Because of the theatrical distribution model, how any wide release movie performs is completely transparent. Compare that to how Netflix shares the performance of its movies. It is dizzying the amount of Apple-esque marketing spin they use like - "Took off my blindfold this morning to discover that 45,037,125 Netflix accounts have already watched Bird Box — best first 7 days ever for a Netflix film!"
It's very difficult to objectively compare the performance of content across the streaming platforms especially with vague stats like that...though it doesn't stop companies like Nielsen from trying. Maybe the streaming platforms will come around and decide on a standard for reporting performance. I'm not holding my breath. But they're robbing themselves of letting a great community like r/boxoffice develop for streaming fans!
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Here are the best new movies available this week on streaming
Jungle Cruise (2021)
Available Friday, July 30 on Disney+
Based on Disneyland's theme park ride where a small riverboat takes a group of travelers through a jungle filled with dangerous animals and reptiles but with a supernatural element.
The Last Mercenary (2021)
Available Friday, July 30 on Netflix
A mysterious former secret service agent must urgently return to France when his estranged son is falsely accused of arms and drug trafficking by the government, following a blunder by an overzealous bureaucrat and a mafia operation.
Other movies available this week
Netflix
The Operative (2019)
Bartkowiak (2021)
Fantastic Fungi (2019)
Resort to Love (2021)
The Vault (2017)
HBO Max
Uno para todos (2020)
Hulu
The Resort (2021)
The Artist (2011)
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